CHOUPETTE.
The client requested branding for an ultra-premium feeling cat food brand that utilised gourmet ingredients. It aimed at an upper-class audience to encourage them to switch to a nutritious, quality diet for their beloved pets.
SOLUTION
A subscription-based brand themed around the famous cat
Choupette Lagerfeld that also draws upon the strength and elegance of wild cats. The brand allows customers to personalise their cat’s diet to their individual needs ensuring they are being fed the best possible option for the
well-being of their pet. Its minimal style is reminiscent of designer brands and Lagerfeld’s history working with major fashion houses.