VELVETEEN PATISSERIE.
The client requested branding for a gothic patisserie, aiming to shift the patisserie market and attract a new niche audience while creating a memorable experience for
their customers.
SOLUTION
A brand that draws inspiration from traditional gothic aesthetics loosely themed around the Velveteen rabbit, that aims to target nostalgia and appreciation for traditional gothic culture. The dark colour palette and gothic lettering is a dramatic shift from branding in the current patisserie market reflection the clients aim to revolutionise
the industry.